Greg began his career as an art director in the advertising industry, working through the ranks of agencies such as Ogilvy, Grey and TBWA Hunt Lascaris. This background gave him a unique insight into the specific advertising requirements the commercial medium required.

Coupled with this strong conceptual grounding and an eye for potent visual imagery, Greg has become known for creating powerful television commercials that are both emotionally charged yet conceptually relevant.

In the twenty years that Greg has been directing commercials, he has found a niche as a director of liquid and beverage products. From animated liquid through to beautiful liquid pouring shots, Greg’s beverage shots are always spectacular.

Greg thrives on solving complicated production issues. Using a combination of highly evocative imagery and emotion, with cutting edge post-production, he offers the viewer a reality they never knew existed.